Insights
Field-tested perspectives on entering and scaling in one of the world's fastest-growing markets for AI and software, from the macro case to the decisions that capture revenue. Built for operators, not analysts.
The case for India
The case for India in twelve verified growth charts, from consumers and the digital economy to payments and IT exports.
Why India has shifted from builder to buyer, and one of the fastest-growing markets for software and AI.
How to play
Where to play, how to enter, how to price and how to sell. The choices that decide whether you win.
You may already build in India. How to turn that presence into a paying revenue line.
Country manager, consultancy, distributor or an embedded partner? An honest comparison.
Selling AI, by segment
India is your largest AI audience and barely monetized. Why pricing and billing for India wins its developers, creators and knowledge workers.
The world's largest Gen Z, incomes set to multiply and loyalty that rises with age. Why winning India's young users now compounds for decades.
Sixty-three million businesses, among the world's most eager AI adopters, read as three tiers. Why the companies that segment them correctly own the largest greenfield in software.
The world's biggest companies already run 2,100-plus capability centers in India, and Indian enterprises lead the world on AI in production. Why the large enterprise is a top-priority market.
Tell us your goals for India and we will map the most direct route to revenue.
Plan your India entry